Telling stories is one of the most powerful means used to influence, teach, and inspire and remains as relevant to associations today as ever before. Sharing stories helps forge connections with members, and between members. Stories convey the culture, history, and values that help unite your stakeholders around your Association's vision and mission.

In this session our guest speaker will share her expertise and insights on how stories and storytelling can form a core piece of any stakeholder engagement and activation strategy for associations to help drive retention, recruitment and ultimately, enhance the impact of your Association.

The meeting will touch upon and draw examples from the escalating humanitarian crisis in Ukraine and the ways that storytelling can help sensitize stakeholders.

Speaker:Namrata Chowdhary​, Head of Public Engagement at 350

Moderator:John Pender​, Head of Corporate Affairs at FINSIA.

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